Utajiskiaje kuona Beyonce akiwa amevaa vazi lililotengenezwa kwa kanga yenye maneno ya Kiswahili? ‘Wawili Ninyi Yawahusu….’ yanasomekana maandishi kwenye vazi alilolivaa mwanamuziki wa Marekani, Beyonce Knowles.
Vazi hili alilolivaa Beyonce kwenye moja ya show zake za tour ya Mrs Carter, limetengenezwa na mwanamitindo wa Tanzania aishie jijini London Uingereza, Christine Mhando mwenye brand ya Chichia London. Chichia London ndio brand iliyo maarufu sana nchini Uingereza kwa kutengeneza nguo za Kitanzania kwa kutumia Kanga na material mengine Kiafrika.
Hizi ni baadhi ya nguo alizotengeneza.
About Christine Mhando
Christine is based in London, United Kingdom. She studied at University for the Creative Arts (UCA) and graduated in 2002. Her collections are produced in Tanzania.
London-based designer Christine Mhando graduated from Kent University with an honours
degree, in 2002. After her studies, Mhando gained invaluable experience working for high-end
designers as well as womenswear brands and suppliers for the high-street Mecca. With the
knowledge she acquired, Tanzanian-born Mhando launched the label that bears her childhood
nickname, Chichia.The Chichia ready to wear range is an amalgamation of both continents and cultures from
which the designer was raised.
The label’s signature transpires from the artful application of the
‘Khanga’, a traditional east African cotton printed fabric used by local women as wraps. Each
collection consists of an eclectic range of dresses and separates in modern wearable silhouettes
and styles in a variety of succulent colours. Chichia’s intelligent use of eye-catching colourful
prints in natural fabrics intermixed with beautiful embellishments and intricate detailing makes
every piece uniquely innovative and a timeless addition to anyone’s wardrobe.
Currently stocked in independent boutiques across the world and online, Chichia has gained a cult following on the online blog circuit as well as extensive press attention in distinguished publications such as Grazia, Marie Claire, Cosmopolitan, Independent and Daily mail.
All have warranted Chichia with a place on the London Fashion Week circuit and showcases in fashion events such as Untold and Fashion Diversity, as well as exhibiting at Copenhagen Fashion week, Swahili Fashion week in 2009 and 2010 consecutively, as well as ARISE Magazine fashion week in Lagos 2011, Africa At Soboye (London) 2012 and Africa Utopia at the London Southbank 2012. Winners of the 2011 Ethical Fashion Forum Innovation award (for the collaboration with Tanzanian brand Made By Africa), Chichia has been recognised as an international ethical African designer who modernises and transforms traditional East African textiles into stylish and considered fashionable attire