Heineken Tanzania has celebrated its end of the year party at Akemi restaurant in Dar es Salaam, by rewarding its best performing employees for the year 2012.
The event gathered Heineken employees, customers, community members and VIPs around a great atmosphere while enjoying the entertaining program and delicious food.
Mr Uche Unigwe, Heineken Tanzania Country Manager, welcomed everyone and wished them a very festive 2013, mentioning Heineken achievements and expansion plans.
“I am very pleased to tell you that Heineken has done exceptionally well in Tanzania for this year, and this is just the beginning as we have many amazing things in the horizon for 2013’ said Unigwe.
Heineken has had an outstanding year in Tanzania as they have made major waves in the market when they launched the Heineken Champions Planet in Masaki. Giving an exclusive location where football fans could watch most of the UEFA Champions Cup action on big screen TV’s while enjoying the Heineken brand with friends.
Heineken Champions planet was followed by an exclusive black carpet premier event at Century Cinemas that rewarded 300 loyal consumers and their partners as well as A list celebrities with a private premier of the latest James Bond movie Skyfall in Dar es Salaam one day before the movie premiered in London or Hollywood.
On the ground, HEINEKEN has partnered with key outlets in Dar es Salaam and have gone well beyond the usual activity of most beer brands which are notorious for limiting their support to placing signboards and posters, at Didi’s Pub in Dar, HEINEKEN invested in complete renovation of the Oyster Bay landmark. Some of the upgrades that HEINEKEN provided include new lighting, new seating, tiled flooring, and windows.
It was this year again that Heineken also formalized their local operations and opened the HEINEKEN Tanzania Limited offices in Oyster Bay. With these offices now open, HEINEKEN is relying upon their local team of majority Tanzanian’s to manage the everyday marketing of the brand, alongside with landing a new distribution partner, Maxam, who is slated with the task of ensuring that the Heineken brand is available everywhere in Tanzania thus tying up loopholes that previously existed within the distribution chain.
HEINEKEN Country Manager, Mr. Uche Unigwe said that this year’s activities are just a beginning for the Heineken brand in Tanzania and East Africa as a whole. “We are here for the long haul and have some amazing things on the horizon for 2013” said Unigwe.
“HEINEKEN has always been known for being a market leader in creativity and innovative ways to reach our target consumers, our events this year in Tanzania have proven that fact and in 2013 we intend to take the Heineken brand to the next level” added Unigwe.