Sony Music releases debut smash singles and music videos for new sensational stars Xtatic and Keko
Kenyan rapper, songwriter and performer Xtatic premiered the innovative video for her first single “Wild!” simultaneously on Channel O across Africa and worldwide on YouTube. Since the exclusive premiere the video has been released in Nigeria, Gabon, Senegal, South Africa, DRC, Congo, Togo, Uganda, Kenya, Tanzania, Zambia, Namibia, Benin, United Kingdom, and more to follow including the single to radio across Sub Saharan African countries.
Xtatic’s debut release have received props from major players such as Questo from the Roots, MTV Iggy USA artist of the week, Channel4 and Kerrang in the United Kingdom and the first artist from the rest of Africa other than D’banj with ‘Oliver Twist’ to be playlisted on South Africa’s leading and most popular Top40 National radio station 5FM.
Directed by Matt Stonier the video is an edgy up-tempo concept video that portrays a stylistic contemporary approach to the 2 sides of Xtatic – the attitude packed hip-hop rap-girl and the stunning party glam-girl. The video shows Xtatic going through her transition from her tame side to her wild & animalistic side in a comic-book style approach as hip-hop’s new femcee ‘Superhero’!
“Wild!” is the first single to be released through Sony’s RCA Records and ROCKSTAR4000 since Xtatic signed her groundbreaking multi-album deal with Sony Music Entertainment Africa and ROCKSTAR4000. Produced by hot new producers ‘The Fahrenheitz’, Wild!” is already impacting on radio across Africa and is a first taste of what’s to come from Xtatic’s debut album due out early 2013.
Meanwhile, Multi Award winning Ugandan rapper-singer-songwriter Keko released her video for her ‘Let Me Go’ single EXCLUSIVELY on CHANNEL O & CHANNEL O AFRICA on Friday, 2nd November!
Since the exclusive premiere the video has been released to Nigeria, Gabon, Senegal, South Africa, DRC, Congo, Togo, Uganda, Kenya, Tanzania, Zambia, Namibia, Benin, United Kingdom, and more to follow including the single to radio across Sub Saharan African countries.
Directed by video director MQ, the video portrays Keko spreading the Kekonian love to all people she encounters along the way, while capturing the energetic, feel-good factor of the upbeat East African-influenced pop single.
‘Let Me Go’ is Keko’s first single to be released through Sony Music Entertainment’s RCA RECORDS and ROCKSTAR4000, since signing her historic multi-album deal with Sony Music Entertainment Africa.
Commenting on the single Keko says, “Experimenting with new producers, The Fahrenheitz, and the direction taken on the single made it an exciting project to work on creatively, I got to sing on this one which was a lot of fun too…”
Keko is also nominated for this years Channel O Video Music Awards due November 2012.
Her debut album is due out early 2013.
